Where are those DOT COM CEOs now?

Have you ever wondered where some of DOT COM CEOs are today? We all remember the superbowl ads for Pets.com and others that made a big splash on the world stage only to go bust a few years (sometimes months) later. So where did those guys go? The WSJ had a article highlighting that today. Enjoy!

Comments

[Robert Dickie]

Yes, they over spent in the wrong places. Super bowl ads are a risky bet. Better to invest in the technology and people to build a superior product then you don't need advertising...word of mouth always spreads faster and people believe their friends and family before they will believe a ad on TV. Apple and BMW are perfect examples. They have a cult following and the product sells itself becuase of the tremendous quality.

[John Dickinson - Team One Purpose!]

Robert,

I find it interesting that I have not heard of these bankrupt dot com companies until now. Maybe that's why they didn't work because they did not know how to get the word out.

Thanks,
John