This is a great story highlighted in the Wall Street Journal about an entrepreneur with a dream to serve his customers and do things the right way! Gary Erickson, the founder and CEO of Clif Bar, has great insight in this article saying "Grow slow to grow better." What a great concept. He wanted to make sure to stay true to his core values and doing things the right way and he was willing to sacrifice quick growth to make sure to maintain those standards. We have all seen many companies and owners that are more concerned with quick profits and growth through questionable mergers and acquisitions which took their focus off product quality and thus the company faltered. How about crazy product promotions that end up hurting the customer and tarnish your brand and image? Once you stray away from your core values and doing what is right it is hard to get back on track. Gary Erickson has a passion for his product and serving his customers and the results speak for themselves. His company has been blessed with years of continual organic growth and he has refused to sell out. Because of this he is recognized as a leader in his industry. This is a good reminder to do things the right way. Build your company with foundational values of treating your employees well and giving your best to the customer and you always have a successful business.